Saint Gobain launches a chain of stores for bathroom.
The distribution arm of the SaintGobain group launches a "Envie de salle de bain" chain. The first store was opened in September in Paris. Change of philosophy for a group that was mainly aimed at professionals, who resold their products by applying their margin. But the Internet has passed by forcing the group to change strategy so as not to lose market share.
Saint Gobain tries to attract individuals without losing its clientele of 310,000 professionals.
forcing the group to change its strategy in order not to lose market share.