NEW NATURAL CAMPAIGN FOR THE 230 ALUM INIERS APPROVED FOR TECHNOLOGY
The Toulousain TECHNAL is deploying a new campaign of national scope to strengthen its visibility and that of its Network to the four corners of France. The brand is present on the screens through its advertising spot "A fabulous power", blending modernity and humor. It is broadcast on terrestrial and DTT channels, and supported on the web with videos on demand, replays ... In a process of proximity and accompaniment of its 230 ALUMINIERS AGREED, TECHNAL also launches operations locally. They enable the members to tailor their own communication campaign, on the model of the national one but adapting themselves to the catchment area as well as possible. This complete turnkey solution proposes to ALUMINIERS APPROVED TECHNAL: - three themed atmospheres: "Renovation" for the regions where the projects of rehabilitation and extension are numerous, "Life in large" to enhance the wide openings to the clean lines And "Spot TV" echoing the TV campaign TECHNAL, - many multichannel tools with posters 4x3 or bus shelters, press announcements, animated web banners, emailings, MMS, POS, leaflets, posters, vitrophanies of large dimensions ..., ALUMINIERS AGREÉ TECHNAL have three "Silver", "Gold" and "Premium" packs that give them access to different order quantities. Once the theme and the tools have been noted on the order form, the ALUMINIER AGREÉ TECHNAL can also select a promotional cartouche such as "30% tax credit", "Open house" or even announce an event in its showroom. He / she shall provide the name and contact details of his or her company, which will be affixed to each communication medium, and shall return it to the management of the Network. A digital campaign, on computers, tablets and mobiles, is also implemented by TECHNAL to maximize the scope of the operation and the presence of ALUMINIERS APPROVED on the web. It is realized by banners, pre-roll videos or geolocalized maps integrating the address of the nearest ALUMINIUM in the framework of a search on smartphone.
EXPERIENCE RETURNS OF 4 APPROVED ALUMINIERS TECHNAL FRANCK DE JALRAS ALUMINIER AGRÉÉ TECHNAL -
SUNALUX COMPANY
Coupling the National Operation with the television campaign is a wise choice that allows us to broaden our visibility and more broadly that of the brand. TECHNAL offers modern tools such as the MMS campaign. I was also seduced by the panel of pre-established documents and the electronic signature that allow us to communicate easily. In parallel with the Operation Nationale, we organize open doors and a commercial operation. These events are relayed through communication tools.
JULIE PONS ALUMINIER AGRÉÉ TECHNAL -
COMPANY SOUTH METALLERY
The new wave of televised campaign has supported our operation. We have promotions and open houses by communicating using flyers. Sent in a targeted manner and coupled with reminder MMS, they boosted attendance at the open doors. In digital, we have used the web banner on our website but also on Facebook to better reach our target.
CYRILLE VALENTE ALUMINIER AGRÉÉ TECHNAL -
COMPANY ACM MARIE
The digital tools and especially the MMS campaign, have enabled us to get good returns with qualified customer files. Following the diffusion of the emailing, we won a case. The results are therefore very positive. In addition to the Operation Nationale, open doors were organized. The communication campaign established increased our visibility and participation in the event.
JORDAN FRECHIN ALUMINUM AGRÉÉ TECHNAL -
FRECHIN COMPANY
The operation declined on the internet is very interesting for our company. The digital tools available to us, in particular the web banner on Facebook and the campaigns carried out on display, are excellent levers to increase our reputation.
