Glass. Transparency and reflection

Where would our civilization without glass? What would we be if man had not invented this material and its applications, windows, mirrors, containers, lentils .... ? What is the importance of glass in our progress?

The glass appears to be an essential material of our civilization, especially if one adds his contributions in the field of art (stained glass, mosaic ....).

Serge Bramby analysis in this book, civilization by civilization that brought this material as the technical side as artistic or scientific.

Serge Bramly

Transparency and reflection

JC Lattes

NEW NATURAL CAMPAIGN FOR THE 230 ALUM INIERS APPROVED FOR TECHNOLOGY

The Toulousain TECHNAL is deploying a new campaign of national scope to strengthen its visibility and that of its Network to the four corners of France. The brand is present on the screens through its advertising spot "A fabulous power", blending modernity and humor. It is broadcast on terrestrial and DTT channels, and supported on the web with videos on demand, replays ... In a process of proximity and accompaniment of its 230 ALUMINIERS AGREED, TECHNAL also launches operations locally. They enable the members to tailor their own communication campaign, on the model of the national one but adapting themselves to the catchment area as well as possible. This complete turnkey solution proposes to ALUMINIERS APPROVED TECHNAL: - three themed atmospheres: "Renovation" for the regions where the projects of rehabilitation and extension are numerous, "Life in large" to enhance the wide openings to the clean lines And "Spot TV" echoing the TV campaign TECHNAL, - many multichannel tools with posters 4x3 or bus shelters, press announcements, animated web banners, emailings, MMS, POS, leaflets, posters, vitrophanies of large dimensions ..., ALUMINIERS AGREÉ TECHNAL have three "Silver", "Gold" and "Premium" packs that give them access to different order quantities. Once the theme and the tools have been noted on the order form, the ALUMINIER AGREÉ TECHNAL can also select a promotional cartouche such as "30% tax credit", "Open house" or even announce an event in its showroom. He / she shall provide the name and contact details of his or her company, which will be affixed to each communication medium, and shall return it to the management of the Network. A digital campaign, on computers, tablets and mobiles, is also implemented by TECHNAL to maximize the scope of the operation and the presence of ALUMINIERS APPROVED on the web. It is realized by banners, pre-roll videos or geolocalized maps integrating the address of the nearest ALUMINIUM in the framework of a search on smartphone.

EXPERIENCE RETURNS OF 4 APPROVED ALUMINIERS TECHNAL FRANCK DE JALRAS ALUMINIER AGRÉÉ TECHNAL -

SUNALUX COMPANY

Coupling the National Operation with the television campaign is a wise choice that allows us to broaden our visibility and more broadly that of the brand. TECHNAL offers modern tools such as the MMS campaign. I was also seduced by the panel of pre-established documents and the electronic signature that allow us to communicate easily. In parallel with the Operation Nationale, we organize open doors and a commercial operation. These events are relayed through communication tools.

JULIE PONS ALUMINIER AGRÉÉ TECHNAL -

COMPANY SOUTH METALLERY

The new wave of televised campaign has supported our operation. We have promotions and open houses by communicating using flyers. Sent in a targeted manner and coupled with reminder MMS, they boosted attendance at the open doors. In digital, we have used the web banner on our website but also on Facebook to better reach our target.

CYRILLE VALENTE ALUMINIER AGRÉÉ TECHNAL -

COMPANY ACM MARIE

The digital tools and especially the MMS campaign, have enabled us to get good returns with qualified customer files. Following the diffusion of the emailing, we won a case. The results are therefore very positive. In addition to the Operation Nationale, open doors were organized. The communication campaign established increased our visibility and participation in the event.

JORDAN FRECHIN ALUMINUM AGRÉÉ TECHNAL -

FRECHIN COMPANY

The operation declined on the internet is very interesting for our company. The digital tools available to us, in particular the web banner on Facebook and the campaigns carried out on display, are excellent levers to increase our reputation.

RBM STORY

RBM. (Reynaud Baldichieri Mole) ITALIA was founded in 1963. In the beginning it was a local little workshop: Romano Reynaud worked in a glazing factory and during his spare time he worked out the formula of the first polishing wheel for glass. In 1965 R.B.M. begins to co-operate with important machine manufacturers such as ADA and COVESA: machines are tested and exported with mr. Reynaud's wheels and are more and more well-known both in Italy and abroad.The first polishing wheels to be invented and sold are 9R and 10S, that are still requested a lot today.In the beginning of the eighties, a bigger range of wheels are needed because of new types of machines and more types of glass processings. In this period the first cerium wheel, X081, is made. In the beginning of the nineties, R.B.M manufactures the first resin and polyurethane wheels for the arris. It starts to develop the business relationship with the Chinese market that today covers a 40% of the total export of the company.In 1995 X3000 and X5000 appear in the market as high quality wheels that can reach top polishing results.In 2008 R.B.M. moves on, concentrating not only on flat glass, but also on low-E glass and develops new wheels for the removal of the low E film.In 2009 the range of cerium wheels grows with the new X09, an high resistant wheel for fast rotation speed (3400 RPM).

R.B.M. ITALIA is now a leader in the manufacturing of polishing wheels for flat edge.Beside the manufacturing and sales of polishing wheels, R.B.M. was capable of increasing year after year the demand from local and foreign markets through the development of new products, the presence in the most important exhibitions and the technical assistance for every problem solving of the customers. A new larger factory was built in order to fulfil an higher request of wheels. The originality of the products is guaranteed by an official registration of the trademark all over the world.  Despite of the evolution, R.B.M. has never changed its initial characteristics: a family run business that gives particular care to the production process and the customer satisfaction.

Guide aluminum joinery Sapa

After the success of the "BOOK REFERENCE" dedicated to prescribers, SAPA launched its first book called "HOME" and aimed at individuals. As a source of inspiration, it highlights its complete range of aluminum joinery for the home, through a multitude of new or renovated projects all over France. Integration of a veranda in a brick house typical of the North, creation of a pergola for a Provençal building, elegant railing that protects the terrace of an architect's villa, powerful sliding bays to transform an old industrial building into A luminous loft, entrance door and windows that harmonize with a wood construction ... All SAPA solutions presented in various environments and styles so that each reader can project himself into his future at home.

The book "HOME" can be downloaded free of charge from www.sapabuildingsystem.fr, and available from all 800 SAPA joinery manufacturers and installers. Over the course of the 106 pages, he discovers rich visuals of interior and exterior ambience, and details zooms. Focus on handles, secure closure systems, PMR thresholds, spots hidden in profiles or even corner configurations without pole enhance the know-how and the careful work of professionals. A legend indicates the city where the project was carried out, the names of the manufacturer and the architect, the types of products used and their responses in terms of light, performance ...

The book "HOME" can be downloaded free of charge from www.sapabuildingsystem.fr, and available from all 800 SAPA joinery manufacturers and installers. Over the course of the 106 pages, he discovers rich visuals of interior and exterior ambience, and details zooms. Focus on handles, secure closure systems, PMR thresholds, spots hidden in profiles or even corner configurations without pole enhance the know-how and the careful work of professionals. A legend indicates the city where the project was carried out, the names of the manufacturer and the architect, the types of products used and their responses in terms of light, performance ...