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L’ancien dirigeant de la miroiterie Schultz président de la CPME 53

 

 

Raphaël Alexandre a été désigné président de la CPME 53, la confédération des petites et moyennes entreprises de la Mayenne, jeudi 9 janvier 2020. Ce n’est pas son premier mandat au sein de l’institution : il a déjà occupé les postes de vice-président à l’industrie et à l’artisanat.

Directeur de la miroiterie Schultz à Saint-Berthevin jusqu’en 2016, Raphaël Alexandre a créé en 2018 l’agence Cheval et Patrimoine spécialisée dans le tourisme équestre. « Nos adhérents se composent essentiellement d’artisans qui travaillent seuls, rappelle le nouveau président. Notre mission reste de les aider au quotidien. »

 

Acquisition of a mirror factory by Cevino glass in the Lyon region

 

The mirror of the North of France which has been operating since 2012 from the Dubrulle and Kap Glass mirrors has just bought the mirror of Ponchara, Tecni bombage from its manager Jean Mas. Tecni bombage is one of the major French players in the field of curved glass with around fifty employees and a turnover of around 8 million euros.

Cevino glass which bought in 2018 the mirror maker Nealtis operating in the Paris region now has 14 production sites in France

100 years for the Charles Costa mirror shop

 

 

 

For 100 years, each of the 4 generations has seen their father invest in the Charles Costa business, without counting his time, deploying a lot of effort and always with passion

 

We are happy to celebrate this year the extraordinary anniversary of our centenary.

 

Be sure that the satisfaction of our customers will always remain at the heart of our priorities as well as the respect of commitments with our partners.

 

I join with all my colleagues in presenting to you our best wishes for health, success and serenity for this new year 2020.

 

 

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Sarthe. L’entreprise Grav’Or ce week-end à l’Élysée

L’entreprise mancelle de gravure sur verre, fait partie des 100 entreprises sélectionnées pour l’exposition « Fabriqué en France » qui se déroule les 18 et 19 janvier 2020 à l’Elysée.

Les samedi 18 et dimanche 19 janvier 2020, 100 entreprises françaises – sélectionnées parmi 1 750 dossiers – présenteront le savoir-faire « Fabriqué en France » de 100 départements français, à l’Élysée. L’entreprise mancelle Grav’Or a été retenue pour représenter la Sarthe.

Nommée aux Talents de la Sarthe 2018 dans la catégorie « entreprise », la société de miroiterie et décoration sur verre présentera ce week-end un paravent avec gravure à la main, feuille d’or et laquage en églomisé précise le site de l’Élysée.

 

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The French national union SNFPSA becomes the Actibaie professional group

 

Yannick Michon, union president announced for the National Union of Closure, Sun Protection and Associated Professions, a strategic repositioning ... and a name change!

This decision is explained in his view by the difficulty to communicate on a name and acronym as long.

The new name of what is now called a "professional group" rather than a union has been revealed: it is "Actibaie": simpler and more meaningful for everyone, including the young employees that companies in the Doors, Doors, Shutters and Blinds sector are seeking to attract.

Questioning and repositioning

2150 members (including 100 manufacturers spread throughout the country), 29,000 employees and a turnover of 2.8 billion euros on a market of closure and solar protection which is 3,4 billion euros: Actibaie represents 80% of the industrial products put on the market and displays a solid financial and structural health. But since 2016, the group had the feeling of being too little known with regard to the actions and services offered. Moreover, far from considering the return of growth as a long-term gain, the union wanted to think in depth about the new issues of the market. With significant concern for many years, the ability of the sector to cope with recruitment difficulties forcing manufacturers to become selective with their customers and limit their order book. "Sales people, construction managers, maintenance technicians are becoming difficult to recruit," laments Yannick Michon. The president also notes the need to engage a work with the National Education to make known the trades of the sector which would win very often to be for the sector and for the employment in France.

New name, new era

Because in its new communication strategy, Actibaie intends to address all its members, its future members but also the young people who will integrate tomorrow, network companies. Educational tools, popularization of standards and DTUs (sleeping pills for many): the action of the group consists in putting in place tools that draw quality upwards by making available knowledge and training to all its members, whatever their profile. One could perceive in the calm and determined announcement of this strategic upheaval, a massive awareness and a willingness to act in front of (but also with) the changes to the work in the sector and in the building in general. Whether in terms of resources, training, innovation or e-communication, taking into account the environment of members (prescribers, lawmakers, press, media ...) The energy transition is obvious and frame. Strategic thinking was initiated in 2016, prompting an in-depth questioning that finally came to an end after a year and a half of work, at this change of name, from the era of acronyms to that of meaningful and immediate, coherent semantics. with that of social networks. Voted unanimously without abstention at the end of the general meeting, this change of name is therefore endorsed: Actibaie's communication plan starts today and will continue for several months.

New identity, new website and a free mobile app for its members

To ensure its mission to inform, support, train its members and promote the trades of the sector, the change takes place according to a global strategy not only identity but also tools focused on the web and social networks. Actibaie acquires a new graphic charter, a new website and a free mobile application for its members. The group will also continue to develop its educational tools and its policy of promoting the sector. We will come back in detail in issue 104 of Verre & Protections on the activity report of the group and its strategic repositioning with an exclusive interview with Yannick Michon, president of Actibaie.